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Showing posts with label Sony Casette WalkMan. Show all posts
Showing posts with label Sony Casette WalkMan. Show all posts

Monday, October 25, 2010

WalkMan's Cassette Version is Dead

SONY still being the World's most powerful consumer electronics company, had some downfall with the i-pod dominance. They officially announced the death of their WalkMan's cassette version. Sony's announcement came on Oct 22 which is pretty close to i-pod's 9th Anniversary which is on Oct 23.




Though the reality is that Walkman died years ago because of CD player. The dominance of Walkman in its segment died because of Sony themselves, as they failed to infuse the desktop software with portability. And also their digital version of WalkMan came late to the market. By that time their digital version reached the market, Apple had already dominated the segment and still it is. That paved the way for i-pod dominance.

They even failed to use the brand leverage of Sony to stay in Numero Uno position. Rather they went to make movies.So after 26 years (really a very long time for consumer electronic device in its market) they decided to bury the WalkMan in its homeland Japan (still it will be available in U.S and other countries).

And WalkMan is pressed to stop.

P.S : Sony's fall is evident in their stock price which is $33 now, whereas it was $155 in early 2000.



Image Credit : Google

Monday, October 25, 2010 by Business & Personal Financial Information · 0

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